EGO
The EGO lawn mower uses a 56-volt lithium-ion battery, which makes it the most powerful cordless lawn mower on the market by far. The mower and its equally standout companion products were introduced in spring, 2014, and in addition to creating the launch advertising, we built the brand website and oversee all social content. The EGO Facebook page is used to not only associate the brand with the joys of a lovely backyard but also find ways to tell EGO's no-gas, low-noise story.
Don Nelson, Creative Director
