Roosevelt University
Helping achieve greater social justice is at the core of Roosevelt University's educational mission. In creating a new student recruitment campaign, we eschewed the clichés of the category and instead, created a platform for debate. The tagline was also an invitation: Speak Your Mind. The site posed provocative questions and offered the opportunity for open discussion. Print and transit ads also posed the questions and in each case, highlighted a Roosevelt course in which that topic was sure to be discussed.
Don Nelson, Copywriter/Creative Director
